See why billions of dollars have turned to Anasova for unbiased financial guidance.*

Build your Free Plan

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About Tom Anderson, our CEO

Experience:

• Former Executive Director, Morgan Stanley Wealth Management
• Former SVP, Merrill Lynch Wealth Management

Awards:

• On Wall Street magazine "40 Under 40"
• 5x Barrons' Top 1200 Financial Advisor

Publications:

• Author of four books including New York Times & USA Today best-seller The Value of Debt

Education:

• MBA University of Chicago 
• B.S. Washington University St. Louis

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Welcome to Anasova! 

The leading cause of stress is money. What's ironic about this is that 97% of people don't have a financial plan. When you have a plan, financial stress immediately falls by 50%.* 

The problem today is that it is hard to get a financial plan. That's why I created Anasova, to take the headache and expense out of the process. With Anasova you can get a simple financial plan in minutes, for free. When you need more detail, we offer that too.

Our plans are not just about investing. We look at what types of debt you have, how to use debt wisely, and when to pay it off. We help you right-size your insurance and think about insurance differently. Our plans even cover estate planning, cyber security, and more. ​

​Our goal is simple: deliver you the highest probability of success with the least amount of risk. We believe in the power of great advice and our job is to raise the bar. You can use Anasova to DIY or as a second opinion to help you have better, more meaningful conversations with your advisors. You are in control. 

We are here to maximize your life and to minimize your stress. Your financial life is a journey, not a destination. With the right tools you will enjoy the journey. It really is that simple. 

​Thank you for being here. We are excited to welcome you to our community.  
 
Tom 

Build your financial plan

What people are saying about our plans*

​“Focused financial plan.”

“It gives me a positive direction in written form.”

“I felt encouraged and realized things are not as bad as they seemed!”
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“Easy, step-by-step plan of attack."
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build your financial plan

7 Tips from a
Leading Wealth Expert

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Mr. Anderson has advised families across the USA on their wealth strategies. Learn how you can best protect your money and prepare yourself for the future.
​ 
View Tom's top 7 financial tips.

What critics have said about Tom's work*

​"Thoughtful perspective grounded in proven financial theories."
Dr. Mahendra Gupta, Washington University in St. Louis

"Shows us–both practically and mathematically."
Aaron Patzer, Founder Mint.com

"A bold point-of-view on debt as being a strategic asset in the management of wealth."
Fox Business

"Controversial but nonetheless persuasive."
​Financial Advisor Magazine

"Nobody gets this. Tom Anderson gets this."
James Altucher, Best-selling author

"Will have you wondering why you’ve never heard about debt in this way before."
Dr. Michael Gibbs, University of Chicago

"Tom Anderson has skillfully addressed a difficult topic."
Christopher Whalen, Author

"Argues forcefully against the conventional wisdom."
Financial Advisor Magazine

"Why you should learn to appreciate debt." 
Marketwatch

"Get your hands on the book."
Forbes

"Tom has explained how to strategically and prudently use debt."
Raj Date, Former Deputy Director, U.S. Consumer Financial Protection Bureau

“There is a wealth of deep knowledge in finance on the value of debt for both corporations and individuals and how the judicious use of debt can ensure that its benefits exceed its costs. However, much of this knowledge remains within academia and is not readily accessed by households and individuals who have much to learn from it. Tom does a great service by taking this knowledge, combining it with his own vast experience in financial markets, and presenting it in a refreshingly new and persuasive way." 
Dr. Anjan Thakor, Washington University in St. Louis
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build your financial plan

*Comments relate to works authored by Mr. Anderson and are not an endorsement of any product or service, including any product or service offered by Anasova. Mr. Anderson creates and edits educational content for Anasova. Mr. Anderson is not a financial advisor and is not representing or intending to represent himself as such. Neither Mr. Anderson nor Anasova provide individualized advice, manage money, or offer any financial products or services, or lending, banking, credit, or insurance services, in any state or jurisdiction. See our Terms of Use for details on statistics, user comments, and for important disclaimers.