Press Release: Anasova Earns Strategic Investment

Updated: Aug 10

Vested Ventures provided a strategic investment to financial planning software company Anasova



Chicago, IL, February 28, 2022 – Anasova, a financial planning software platform received an investment from Vested Ventures, the investment arm of Vested Communications, a financial PR and marketing agency in New York.


The funds will help Anasova advance and promote their mission of minimizing the stress around finances through free financial planning tools. Anasova’s AI-powered financial planning questionnaire is completely anonymous and asks consumers basic questions about finances, debt, income and lifestyle to build a personalized financial plan specific to each consumer’s needs. Questions and advice that were once only available to clients of private wealth managers are now available to the everyday consumer through Anasova’s plain-English financial plans.


Anasova’s CEO, Tom Anderson, a long-time wealth manager, designed Anasova to democratize financial planning and take an objective, unbiased approach to financial advice. “Despite significant investments in financial technology, money is still the leading cause of stress,” said Anderson. It does not have to be. When you have a plan, stress falls. The key is to make financial planning easy and accessible.”


Anasova primarily distributes their plans as a white-label solution to enable companies, employee benefits programs, and other groups to provide financial planning as a benefit to their users, employees and members. Anasova also offers plans direct to consumers through their proprietary website freefinancialplan.com.


By making their plans fast, free and anonymous, they are removing the traditional barriers to adoption. Anasova doesn’t sell any products, but instead recommends the services of third-party affiliate partners across all areas of financial services and investment planning, like wills and trusts, insurance, college savings, and car loans or mortgages, in the free financial plans they provide.


Vested Ventures took an interest in Anasova because of their mission to promote financial literacy and financial consumer intelligence. Vested Ventures’ CEO Eric Hazard says “Anasova’s vision to provide tools and guidance to individuals so that they can easily maximize life and minimize financial stress aligns with Vested Ventures mission to increase financial literacy, consumer intelligence and financial access to everyone. We are excited to support Anasova to help everyone follow a financial plan and reduce their financial stress.”


About Anasova

Anasova is a software company that creates plain-English financial plans which are fast, free, and totally anonymous. Once users complete their plan, they can access a customized guide to solutions. Anasova’s entirely automated plan requires no people and enables 24/7 access to unbiased guidance. Anasova primarily distributes their plans through fully white-labeled solutions for companies, who then make the plans available to their users. At the epicenter of embedded finance, Anasova enables their clients to instantly plug in to an end-to-end, no-code, fully managed solution, giving them exceptional data and an additional source of revenue through Anasova’s best-in-class partner network.


About Vested Ventures

Vested Ventures is the investment arm of Vested, an integrated communications firm at the forefront of the rapidly evolving financial sector. Vested Ventures seeks to fund ultra-lean fintech startups and entrepreneurs who want to make the world a better, smarter and financially healthier place. Recent investments have included U-Nest, 51 Labs and the Museum of American Finance. Vested Communications’ approach merges deep financial expertise with creativity and an obsessive commitment to creating value for clients through ideas and action. The agency has offices in New York, San Francisco, Toronto and London.

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