Empowering Families for Financial Freedom
Our mission is to provide instant universal access to tailored advice, products, and solutions. Our vision is that money is no longer a cause of stress.
About Anasova
At Anasova, we believe financial professionals deserve a better way to connect with potential clients—without the endless chase for so-called “hot leads” that lead nowhere.
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Traditional lead generation services overpromise and underdeliver, pushing expensive campaigns that yield unresponsive prospects. We take a different approach.
Instead of selling high-intent leads that are bombarded with messages, we connect you with real people who have received a free financial plan and opted in to be educated—not pressured. Our marketplace allows you to set your target persona, budget, and price per lead. In return, you receive a steady stream of engaged prospects, complete with their financial plan and a real email address.
With Anasova, you build relationships over time, nurture leads through drip campaigns, and establish trust—so when they’re ready to invest, they turn to you.
We flatten the sales funnel from lead to revenue in a way that is frictionless for consumers and cost-effective for financial professionals.
Stop chasing. Start connecting. Take control with Anasova.
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Meet the team behind the mission.
Executive Team
We have lived and advised every part of the money journey.
Thomas J. Anderson
Founder, CEO &
Head of Product
Prior to Anasova, Tom was the Founder, Chairman, & CEO of Supernova Technology.
Previously, he was Executive Director, Morgan Stanley Wealth Management.
A former 5X Barron's Top Financial Advisor, Tom is a regular speaker at events throughout the country.
​He has written four books, including the New York Times best-selling series, "The Value of Debt".
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Tom has his MBA from the University of Chicago.
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Britton Lombardi
CFO & Head of Strategic Partnerships
​​Britton is a seasoned strategic finance executive with 15 years of experience in financial services.
Britton mostly recently served as CFO at Tegus and held senior roles at Apex Clearing, E*TRADE, and State Street.
Britton has her MBA from the University of Chicago.
Julia Nova
Head of Marketing & Business Development
​​Julia is a B2B sales expert and business development strategist with 15 years experience working with global organizations, regional banks, and startups.
Previous employers and clients include American Express, BOK Financial and ​T-Mobile USA.
Our Advisors
Hannah Shaw Grove
Hannah has spent three decades studying and working with successful families, family offices, and their closest advisors on achieving their wealth management priorities. She is the author of 11 books, a founder of Private Wealth Magazine, and a regular contributor to Forbes.com, Robb Report, Worth and other well-known publications. She is currently the Chief Marketing Officer at Foundation Source. Hannah graduated cum laude from Harvard University and holds the FINRA Series 6, 7, 24, 26, and 63 licenses.
Marten Hoekstra
Marten has been engaged in financial services businesses for 40 years, both leading and advising firms globally. He was CEO of UBS Wealth Management Americas and a member of the UBS Group Executive Board. He held both UBS Group and Business Division roles in Zurich, Switzerland and the United States. He began his career as an advisor trainee, spending 26 years at UBS and predecessor firm PaineWebber. Marten holds an MBA from the Kellogg School of Management at Northwestern University.
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Edmund J. Lomasney
Ed serves as an Executive Director for Schafer Cullen Capital Management, where his team is responsible for the distribution of private accounts and mutual funds to institutions, consultants and high net worth individuals. Prior, he served as a Managing Director with John Hancock's Private Client Group and VP at Nuveen Investments. He graduated from the University of Iowa and has his CIMA and AIF certifications. He holds the FINRA Series 7, 52, 63 and 65 licenses.
Sandy Martin
Sandy has spent her 30-year career in strategic finance roles directing the growth and success of iconic brands such as Match Group (Match.com and Tinder), Tribune Publishing (Chicago Tribune and LA Times), Sally Beauty Holdings and Pier 1 Imports. Today, Ms. Martin advises management teams and companies of all sizes with goals related to strategy, growth, profitability, and access to capital markets. She earned an MBA in Finance from the TCU Neeley School of Business.
Steve Vanourny
Steve is Managing Director at ProShares, where he leads product development, marketing, corporate development and strategy. Steve previously co-founded Continuum, a private equity firm investing in asset managers. He was a senior executive at State Street and Partners Capital, and a partner at McKinsey & Co. He has served as a board member at several private companies including Altegris Investments, Destra Capital Management, and Supernova Companies. Steve earned an MBA from Harvard Business School.
Todd Cassler
Todd Cassler is a 25-year financial services veteran, formerly the Chief Strategy and Growth Officer at Mariner Wealth Advisors. Previously he spent 16.5 years at John Hancock Investments, most recently as president of financial institutions and advisory solutions. Todd holds a B.A. from Western Connecticut State University, an M.B.A. from Sacred Heart University, and completed the Harvard Business School Executive Education’s authentic leadership development program.
Institutional Investors
